ABOUT HARMONY
Empowering rising artists through direct fan support
THE ORIGIN STORY
In late 2024, a simple conversation sparked a revolution. A music lover asked their favorite rising artist: “How can I really support you?”The answer revealed a harsh truth that would change everything.
The artist explained that streaming platforms, while popular, barely compensate emerging talent. Millions of plays might earn them enough for a coffee, while established artists reap the majority of revenue. The system was broken, favoring the already-famous and leaving passionate, talented newcomers struggling to make ends meet.
That conversation became the seed for Harmony—a platform built on a radical but simple idea: what if fans could directly support the artists they love, no matter how much they could afford?
From living rooms to recording studios, from late-night brainstorming sessions to the digital platform you see today, Harmony emerged as a bridge between passionate artists and their Angel communities— proving that the future of music isn't about algorithms and executives, but about genuine human connection.

OUR MISSION
To revolutionize how rising artists are supported, creating a sustainable ecosystem where talent thrives through direct fan patronage.
We believe that every artist deserves a fair chance to make their art full-time. Not in five years, not when they “make it”—but right now, while they're creating the music that moves souls and changes lives.
Harmony isn't just a platform; it's a movement. We're building a world where:
- Artists keep what they earn. 95% of every contribution goes directly to the artist—not label executives or middlemen.
- Fans become Angels. Your support isn't invisible—you get a unique badge number proving you believed in them first.
- Barriers dissolve. Whether you can give £5 or £500 per month, your support matters equally.
- Communities flourish. Artists can offer exclusive perks—from early releases to intimate experiences—building deeper connections with their true fans.
This is more than crowdfunding. It's patronage reimagined for the digital age. It's giving power back to the people who matter most: the artists and the fans who love them.

WHY WE EXIST
“A true fan shouldn't have to be rich to support the artists they love.”
That principle is the heartbeat of Harmony. The streaming economy has failed rising artists. Spotify pays $0.003-$0.005 per stream. To earn minimum wage from streaming alone, an artist would need millions of monthly plays—an impossible dream for most talented creators just starting out.
Meanwhile, traditional patronage platforms often cater to those who can afford large contributions, leaving everyday fans feeling like their support doesn't matter. But we know the truth: every supporter, regardless of contribution size, is crucial to an artist's journey.
The Streaming Inequality Problem:
- • Top 1% of artists receive 90% of streaming revenue
- • Rising artists earn pennies per thousand plays
- • Labels and distributors take massive cuts before artists see a cent
- • Artists are forced to tour relentlessly or take day jobs to survive
Harmony exists because we reject this inequality. We believe in a future where:
- Your £5/month contribution makes a real difference to an artist's rent, equipment, or studio time
- Artists can focus on creating rather than constantly chasing “the algorithm”
- Early supporters are recognized and celebrated, not lost in anonymous streaming counts
- The relationship between artist and fan is direct, meaningful, and mutually rewarding
We exist because music is too important to be left to broken systems. We exist because talent deserves to be heard. We exist because you—the fan, the believer, the Angel—have the power to change an artist's life.
WELCOME TO HARMONY